Press and Publications
In 2011 I'm planning on spending more time writing articles and comment pieces on our industry, so hopefully this list will build over the next few months.
Yule want to try this – tips for marketers at Xmas
The Drum, December 2011
How mobile and social can integrate with email
UTalkMarketing, August 2011
How email marketing should integrate with social media
The Wall (Brand Republic), June 2011
I wrote an article for The Wall, Brand Republic's social media blog, with my thoughts on how email marketing and social media can support each other to mutual benefit.
Gmail's Priority Inbox: What does it mean for email marketers?
Email Precisely, August 2010
What the Gmail priority box means for email marketers
UTalkMarketing, August 2010
"Google is to launch the Priority Inbox feature for Gmail, using an algorithm to automatically sort busy inboxes into ‘Priority’, ‘Starred’ and ‘Everything Else’. "
My Blogs
I run a couple of blogs where I post ideas
and thoughts about the industry.
Email Design Review
A guide to best practice design for email marketing, showcasing great examples of creative email design, identifying email design trends, and providing credible design insight to the email marketing industry.
iamelliot.com
I post design inspiration, bits of work and the odd rant here.
Shortlist: Marketing Revolution Awards 2012
Marketing Revolution, January 2012
Our new British Airways live weather campaign has been shortlisted for the 2012 Marketing Revolution best use of email prize. Fingers crossed!
Shortlist: Econsultancy Innovation Awards 2012
Econsultancy, December 2011
Having won gold at the 2011 awards, we're delighted to be nominated for the 2012 awards with a new British Airways campaign.
Winner - Best Use of Email
NMA Effectiveness Awards, June 2011
The British Airways mobile app email project won Gold at the New Media Age 2011 awards in London.
British Airways campaign wins IAC Award for Oustanding Achievement in Internet Marketing
Internet Advertising Awards, March 2011
The mobile optimised email campaign project for British Airways won Best Airline Email Message in the Internet Advertising Awards 2011.
RCI Account Statement wins Silver at the Travel Marketing Awards 2010
Travel Marketing Awards, March 2011
The RCI Account Statement was first runner up in the Best Use Of Direct Marketing (Email) category at the CIMTIG Travel Marketing Awards 2010.
Brand in the spotlight
Marketing Week, March 2011
The RCI Account Statement is featured as this month’s ‘Brand in the Spotlight’.
British Airways mobile email campaign garners 250K app downloads
Mobile Marketer, February 2011
Comprehensive write up of the recent mobile optimised email campaign I designed for British Airways - "A British Airways mobile email campaign promoting the airline’s mobile application garnered a 50 percent open rate and 70,000 click-throughs, which resulted in approximately 250,000 downloads of the app."
Econsultancy Innovation Awards Winner
Econsultancy, January, 2011
The British Airways mobile app email project I creatively led at e-Dialog won in the 'Innovation in Email' category at the Econsultancy awards in February 2011.
Judge’s comments: A smart and progressive email marketing campaign that – as well as being innovative in its scope – generated some great results.
BA to expand app functions as downloads top 250,000
New Media Age, October 2010
NMA featured a write up of a mobile email marketing project I worked on for British Airways. We sent mobile-optimised emails to iPhone, Android and Blackberry users - open rates for the campaign were above 50% among Android and iPhone users, with a 30% click-through rate from BlackBerry users.
Gmail’s Priority Inbox delivers new challenge for email marketing
Marketing Week, August 2010
"Elliot Ross, senior creative designer at e-Dialog London, says that email marketers now have to consider how to get marketing emails into the priority inbox, or even if the priority inbox is the best place for their marketing communication."
Gmail Priority Inbox: implications for email marketers
Econsultancy, August 2010
"Preparing for Gmail’s priority inbox is actually an exercise in being a better email marketer. Smarter inboxes like this are becoming more common, and most of the major webmail players have made noises about this recently, so it’s something that’s not going away."
Google's 'Priority Inbox' to affect email marketing strategies
Brand Republic, August 2010
"Marketers should not see the advent of ‘smarter’ inboxes as necessarily being a bad thing."
Google's 'Priority Inbox' to affect email marketing strategies
Campaign, August 2010
Elliot Ross, senior creative designer at e-Dialog London, said: "The key to getting into the priority inbox is relevance. The user is now actively teaching filters what they want to read, so every mailing should be as useful and engaging as possible."
