Sony Playstation
Agency:
eDialog London
Year:
2008
Marketing creative design for the world famous entertainment brand
Sony Computer Entertainment Europe (SCEE) is responsible for the distribution, marketing, game development and sales of PlayStation 3, PlayStation 2, PSP and PlayStation Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania.
At e-Dialog I creatively led on-boarding the client and subsequent campaigns for SCEE, providing creative strategy, design and build for complex, multiple-language projects.
What I did
- Brand Lead
- Big Ideas
- Creative Concepts
- Email Design
- Email HTML Build
- Web Design
I was heavily involved in the Playstation Network newsletter and welcome sequence, several game launch campaigns and the monthly newsletter across PSP and PS3 owners.
The campaign featured here was a strategy piece aimed at demonstrating complex custom publishing opportunities based on data from a member's game progress - the piece was used in several internal presentations in the Americas and the Japanese headquarters.
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